"Investing in children’s ministry is a way for churches to pursue not only discipleship, but also outreach."
According to one recent Barna study: "More than half of engaged Christian parents chose their current church primarily because of the children’s program (58%)."
Barna Research has been surveying and studying church habits and attitudes for several decades. Sometimes they confirm what we suspect to be true, or challenge it. Often they provide the research data to backup what we need to tell others.