If you enjoy something, or it is surprising, you will pay attention to it and remember more about it. And if you don't like something, or it's "more of the same," you'll want to move on and remember less about it. This is how our brains are wired, and it's all thanks to DOPAMINE. Dopamine is the neurotransmitter in the brain that helps regulate our memory, movement, motivation, mood, and attention in response to everything we are experiencing every minute of every day. Dopamine's job is to...
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